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The human touch – make videoconferencing the rule, not the exception

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Many of us remember painful videoconferences from the early days when the technology was relatively new. Assuming we managed to connect at all, the grainy badly aimed images on the screen did little to add to a business discussion. More often than not, we ended up reverting to using the time more as an audio conference than a visual session.

But that’s all changed. The latest videoconferencing facilities are so much more user friendly, professional and reliable. With the ability to share content, record discussions for those absent and see all participants clearly, the opportunities to use video as a viable alternative to face to face are becoming all the more real.

If you’re still not convinced that video is the way forward, take a look at some of the reasons to embed it into your business culture as the natural development from the phone conference:

  • Facial expressions and body language play a key part in communication, so the quality of your communication in a videoconference is significantly enhanced. You can fast-track your professional relationships in a way which is just not possible on an audio only meeting.
  • Videoconferencing is an easily scaleable option. You can connect at your desk via your desktop PC or laptop so virtual meetings become another addition to your everyday office tools. Or for larger or more formal meetings, move to the board room, where you can participate via a large screen using specially installed hardware.
  • The cost of videoconferencing has come down whilst the cost of travel has increased. So if you still need to be convinced of the ROI, take a look at your travel spend to see how video could make savings.
  • When you meet via a videoconference, you’re saving energy, reducing airmiles and other travel so it’s safe to say you’re reducing the impact on the environment of a face to face meeting. Whilst the sustainable effects can be hard to measure, it’s clear that it’s not just your business that benefits.
  • You’re likely to hold shorter, more structured meetings than audioconferences. When you can see other participants, gone are the long silences, waiting for others to speak. Being seen also means your participants are more likely to be concentrating and not multi-tasking.

Of course there are an emerging set of do’s and don’ts around videoconferencing which involve knowing your tools and being prepared.  We’ll come back to these in a separate blog. Key also is to make sure you have a videoconferencing solution professionally assessed and installed so you end up with the best facility for your needs.

Any business with an eye on efficiency, productivity and flexible working should embrace videoconferencing as the first choice for those meetings where face to face just isn’t possible.

Contact us for a chat on how we can help you make videoconferencing the norm for you.